Flat Fee MLS Listings

by jwebb 7/28/2008 5:02:00 PM

Stop paying 6% when you sell your home. Now there is FlatRateExpress.com! List your home on the MLS and hundreds of other popular Real Estate websites for a one time fee of $300.

Let's face it, Real Estate agents try to get your listing so that they don't have to actually go out looking for money. Once they list your home on the MLS, all of the potential buyers come directly to them via the thousands of other Agents that have access to the MLS listing. Many Real Estate Agents will attempt to convince you that they offer personal service with special attention to your needs. They will offer to have "Open Houses" at your home to attract buyers. Here is the reality: Most agents will get your listing and then you may only hear from them once a week. Sure they'll host "Open Houses" at your home...because that is a lead generation activity for them and a chance to sell buyers other homes if they aren't interested in your home. Anyone can negotiate the sale of their home. The only things required to sell your own home are a few disclosures (that you'll be getting anyway, agent or not) and a purchase agreement/contract.

FlatRateExpress.com brings you everything most Real Estate Agents will offer you at a tiny fraction of the cost. FlatRateExpress.com offers two plans that you can leverage to sell you home at a significantly higher profit than you would receive if you used a Real Estate Agent.

Check them out here!

Expert Index - Free Real Estate Community

by jwebb 4/7/2008 3:45:00 PM

Expert Index is the latest and greatest in the Real Estate 2.0 realm. Expert Index is a free Real Estate Community where Real Estate Professionals can go to  create a profile. By creating a profile, a Real Estate Professional is able to get instant recognition on the web and as a result, they are able to market themselves and their services more effectively. The Expert Index is comprised of Real Estate Professionals from all sectors within the industry. Within Expert Index, a Real Estate Professional is able to network themselves with other local Real Estate Professionals. Expert Index offers the following services and products for free:

  • Personalized Blog
  • Listing Management & Promotion for Agents
  • Builder Property Promotion & Lead Protection by Agent Guard
  • Property Management & Promotion for Builders/Developers
  • Real Estate Chat Rooms
  • Webinar Training

All of the services on Expert Index are FREE!

Perhaps the best service that Expert Index offers is Agent Guard. Expert Index adopted the Agent Guard to allow Builders the ability to promote themselves through Real Estate Agents. Agent Guard benefits the Agent by allowing them to market more property thereby attracting more clients on the web. In addition to being able to promote Builder's properties, Agent Guard protects the Agent by only revealing a limited amount of information to the client. The Agent never has to worry about losing their lead to the Builder. Check it out today, it is really quite amazing.   

Why Buyers Should Shop Their Home Loan(especially if your broker is a friend or relative)

by mike 3/11/2008 10:59:00 PM
All too often we see folks stopping by our models shopping for a new home.  Lets face it, things are tough now but there are still good buyers looking for new homes.  Most of the buyers we encounter are armed with the knowledge (mostly media driven) that the market is tough and quickly point out “it is a buyers market”.  Many buyers these days go from builder’s model to builder’s model analyzing prices and features in order to make a good buying decision for their family.  Fair enough.

It is bad enough that the buyer’s real estate agents typically have no idea how to help or advise their clients in the new construction or pre-construction arena.  You see, most of these agents spend their days in the general real estate market and little or no experience learning the new home business.  There are some exceptions but generally we gladly pay them 3% of the purchase price to deliver the customers to us and stay out of the way and we all know it.  More on that in another article.

I must say that I am really tired however, of watching buyers being “led to the slaughter” by mortgage brokers who many times make more money on the loans than the realtors and for that matter these days, the builder.  You see they use a little known tool called the “yield spread premium”.  I am not suggesting that any of us not be paid a fair wage for the work we do.  I am suggesting that gouging, and violating the trust of our buyers is just not right and should be illegal.  

Here come the buyers announcing that they “already have a mortgage broker” and a pre-approval.  It almost always turns out that the closer they are to their lender the worse they get taken advantage of.  The broker has pulled their clients credit and had them bring in all of the documents required by the lender which in most cases takes hours for the buyers.  Many times they tell their client “whatever you do make sure nobody pulls your credit” because it will make your score go down along with all sorts of other partially true or even untrue and misleading information.  My company has a list of “Preferred Lenders” for one reason.  To help people get the best mortgage rates and fees possible without getting taken advantage of.  We have absolutely no financial interest in these mortgage brokers whatsoever and receive no fees for referring customers to them.  We just want to get the loans closed quickly and leave the closing table with a satisfied buyer.

You see these buyers’ mortgage brokers tell their clients (friends and relatives) that they will only charge them ½ a point (percentage) or one point on the loan as some kind of favor.  They point this out on the good faith estimate and again warn their clients that there are many unscrupulous mortgage brokers out there that will take advantage of them.  This is what happens next.  The mortgage broker’s fees on the HUD (closing statement), which nobody usually gets to see more than an hour or even minutes prior to the closing (despite laws to the contrary in most states) show additional processing and other “junk” fees.  Now one point is up to 1.5 points or so.  This is still not so terrible but it doesn’t stop there.  Back to the yield spread premium.  This clever little tool is nothing more than a fee paid by the lender (bank) directly to the mortgage broker as a commission for the mortgage broker selling their client a mortgage rate that is higher than the one they actually could have qualified for.  This fee is typically paid outside of the closing (POC) and does not appear in the buyers column on the HUD.  The bigger the “spread” the more the fee is.

I have seen buyer’s mortgage brokers (close friends and even relatives remember) walk away from the closing with more than $15,000 in yield spread premium fees in addition to the fees that the buyers see in their column of the HUD.  Here is the best part.  Most states do not require these little arrangements to be specifically disclosed and in fact, most states only require a note in the margin of the HUD showing the amount and the initials “POC”.  I have seen buyers question this amount and the closing attorney or Title Company almost always explains it like this.  “You are not paying this fee today as part of your closing costs, this is a transaction between the broker and lender paid outside of the closing” This is certainly not the whole truth.  The buyers are paying all of this by paying a higher rate than the rate they could have qualified for.  And to make it worse, they trusted their mortgage broker, and it is legal.  However, the buyers rarely question this because they are focused on the fees in their column.  I asked the Title Company we work with how many times buyers ever asked for a more detailed explanation of these fees, there answer was “only once in 3 years”.

I must say that I have known many great mortgage brokers and still do.  They make a fair fee for their services and close loans quickly and professionally without stalling the process looking for perhaps a lender they can make the biggest “spread” from.  

Lets all work together in the interest of getting our closings done and educating our buyers without taking advantage of our customers.  Once my partner said to a mortgage broker after the closing, when pointing out a yield spread premium of over $14,000, “this is not right…We do not do things like this around here.” The response…”I am not from around here” and he walked away from the closing with a check for almost $19,000 for a $240,000 home loan.

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Autumn Brook - Homes in Canton Georgia

by jwebb 3/7/2008 6:31:00 PM

Strategic Development has partnered up with Colonial Construction and Remodeling to market and sell homes within the Autumn Brook sub-division in Canton, Georgia. Autumn Brook is a unique community with 54 planned traditional and craftsman-style homes on Highway 20, approximately a mile and a half east of I-575 North. Imagine living on 68 wooded acres, complete with an on-site private park and bocce court. This beautiful natural setting is a National Wildlife Federation certified Wildlife Habitat featuring EarthCraft home construction. The homes in Autumn Brook are built by Joe DiCicco, owner of Colonial Construction and Remodeling Co. Joe has been building and remodeling homes and businesses in the Atlanta area for more than 30 years. Colonial Construction-built homes grace many subdivisions in Cobb, Fulton and Cherokee counties from Falls of Cherokee, Brooke Park and Coventry Green to Tiffany Lane, Breckenridge and Avignon. Joe has received People's Choice and Best of Show awards for his work at Chateau Elan and Bradshaw Farms.

The two parties are planning to formalize the agreement in the coming weeks. 

Real Estate in Canton Georgia

by jwebb 2/29/2008 2:49:00 PM
A little while ago, we set out to find Builders & Developers in the North Georgia area (Canton, Elijay, Macedonia, Woodstock, etc.) which had fantastic developments, but were relatively unknown to people in the area. We found a few developers that fit the bill, but none quite so much as Colonial Construction and Remodeling Co., owners of Autumn Brook. They had the best home plans, the best lots, and all in the best area. I wouldn't be suprised if we end up working with them in some capacity in the near future. Check them out if you are looking for real estate in Canton, Georgia. They really do have the best deal in that area. More to come.

Georgia Mountain Property

by jwebb 2/19/2008 6:52:00 PM

In my previous post, I mentioned how we met MCD Homes in Port St. Lucie, FL. At the second show we went to in Miami, we met a Developer named: Georgia Mountain Communities. They probably have the best property available in all of North Georgia. They also have pre-development property available in North Carolina & Tennessee. We're in a time where people are reluctant to sell their home, but everyone knows that it's a buyers market. If you have a potential buyer in the North Atlanta Metro area, make sure you look this folks up.

Check out Georgia Mountain Communities' website here:  http://www.GeorgiaMountainCommunities.com 

Homes in Port St. Lucie, Florida

by jwebb 2/19/2008 6:43:00 PM

Recently our company attended a couple of Real Estate shows in Florida. We met a Builder, MCD Homes, at the first show who was telling us about their latest model to hit the streets. It's a 4/3 for $199,000 in the Port St. Lucie area. For anyone who knows Port St. Lucie...this is a great steal! They have wonderfully built homes and their "co-brokes" are very reasonable.

Check out their site here: http://mcdpsl.com

 

Agent Guard - Get free listings and increase your marketability

by jwebb 2/19/2008 6:32:00 PM

This is a highly effective tool for Real Estate Agents and Developers/Builders alike. Agent Guard solves the problem of Agents losing their clients/commisions to unscrupulous builders/developers. We did a small test drive of this software at our brokerage and we immediately started noticing the results. We quickly found out that one of the best features of the Agent Guard system is that it gives you access to properties that are not listed on the MLS. It also makes your website more marketable since you have more "listings" to promote. Finally you promote builders and developers without losing your client.

 Agent Guard is a revolutionary product designed to connect Real Estate Agents with Real Estate Builders & Developers. It is a turnkey solution for Agents, Builders, and Developers who are seeking methods of dramatically increasing their leads and sales potential. Agent Guard extracts a Builder's or Developer's property listings and inserts them onto a Real Estate Agent's website. All of the Builder/Developer's contact information is stripped from the listing and a potential buyer is able to browse the Builder/Developer's listings on the Agent's site without knowing that the listings are not the Agent's. If a potential buyer is interested in a particular property, then they are able to contact the Agent directly. The end-user, or potential buyer, is completely unaware of the Builder/Developer's existence during the entire process. 

Check it out here http://www.AgentGuard.com 

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